What is Generative Engine Optimization (GEO)?

Search is changing forever. With the rise of Google's AI Overviews, ChatGPT Search, and Perplexity, traditional SEO is no longer enough. Enter GEO.

How GEO differs from SEO

Traditional SEO focuses on optimizing for keywords so a search engine lists your blue link on a page. Generative Engine Optimization (GEO) focuses on optimizing your content so that Large Language Models (LLMs) synthesize your information and cite you as the source directly within the AI-generated answer.

3 Tactics to Rank in AI Overviews

• Cite Sources and Statistics: AI engines favor content that is highly factual, data-driven, and cites original sources.
• Clear, Direct Formatting: Use structured data (JSON-LD), bullet points, and clear H2/H3 hierarchies. The easier an LLM can parse your structure, the more likely it is to use it.
• Expertise & Authority (EEAT): AI engines heavily weight the authority of the author. Brand mentions and expert quotes are critical.